Monday, January 19, 2009

ESPN Dropping Primetime Thursdays

According to the SportsBusiness Journal, ESPN is dropping the regular MLS Primetime Thursday in favor of a flexible schedule. My first reaction to this was that it was not a good sign for the league. However, after reading the article, it seems ESPN is trying to broadcast more favorable matchups (who can blame them?) and adjust the schedule around other highly watched sports. While in this country the sport is not huge, trying to adjust the schedule so that the casual fan may watch the sport because nothing else is on is very favorable for the growth of the league.

So while the initial thoughts after reading this article spell doom and gloom, the league may actually be more watchable to some people. The ratings last year were pretty terrible, and this adjustment could help. Maybe I should have been watching from home rather than at the bar. 

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